MICE Tourism Policy and Strategy Responses in Managing the Impact of COVID-19 Pandemic

Refiloe Julia Lekgau, Tembi Maloney Tichaawa

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


The current study explores the policy and strategy responses deployed by South African MICE (meetings, incentives, conferences, and exhibition) tourism governing bodies and industry associations in managing the impact of COVID-19 on the industry. Following a qualitative approach, interviews were held with representatives of the MICE sector, including industry, association, and government representatives. The results show that while financial assistance had been the initial policy response, the inconsistencies with the temporary relief funds (TERS) had been a challenge for members of the MICE industry. Also, the MICE tourism bodies had to realign their key policies to the industry's transition to virtual and hybrid events. Further, transformation within MICE tourism has been a central focus in rebuilding tourism post-COVID-19.

Original languageEnglish
Pages (from-to)1997-2012
Number of pages16
JournalAfrican Journal of Hospitality, Tourism and Leisure
Issue number6
Publication statusPublished - 2021
Externally publishedYes


  • Covid-19
  • Mice tourism
  • Policy responses
  • South africa

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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