Mega-events in the south: Offside for the poor? FIFA 2010 legacy in Durban, South Africa

Brij Maharaj; Vyasha Harilal

doi:10.4324/9781315594798

Mega-events in the south: Offside for the poor? FIFA 2010 legacy in Durban, South Africa

Brij Maharaj, Vyasha Harilal

University of KwaZulu-Natal

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Neoliberal global economic restructuring has forced cities around the world to compete for investments in an international market in order to boost declining economies. Marketing the city as a mega-event destination has become a prominent urban promotion strategy (Hall, 2006). With a few exceptions, the scholarly focus has been on the western experience. Following the trend in the global north, mega sporting events are increasingly being viewed as a strategy to promote economic growth and to reduce poverty in cities in the Global South, e.g. 2010 Commonwealth Games Delhi; FIFA 2010 South Africa; FIFA 2014/Olympic Games 2016 Brazil.

Original language	English
Title of host publication	Mega-Event Cities
Subtitle of host publication	Urban Legacies of Global Sports Events
Publisher	Taylor and Francis
Pages	211-221
Number of pages	11
ISBN (Electronic)	9781317097969
ISBN (Print)	9781472440174
DOIs	https://doi.org/10.4324/9781315594798
Publication status	Published - 1 Jan 2016
Externally published	Yes

ASJC Scopus subject areas

General Social Sciences

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4324/9781315594798

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Mega-events in the south: Offside for the poor? FIFA 2010 legacy in Durban, South Africa

Abstract

ASJC Scopus subject areas

UN SDGs

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