MAPPING STAKEHOLDER ROLE IN BUILDING DESTINATION IMAGE AND DESTINATION BRAND: MEDIATING ROLE OF STAKEHOLDER BRAND ENGAGEMENT
- Muhammad Haroon Shoukat
- , Syed Asim Shah
- , Rashid Ali
- , Haywantee Ramkissoon
- COMSATS University Islamabad
- University of South Australia
- University of Derby
- University of Johannesburg
- Taylor's University Malaysia
Research output: Contribution to journal › Article › peer-review
21
Citations
(Scopus)