Managing Sports for Domestic Tourism Promotion in the African Context

Siyabulela Nyikana, Tembi M. Tichaawa, Albert N. Kimbu

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)


This chapter explores the management of sport tourism events as a tool for tourism marketing and development an emerging African destination. Specifically, it examines the generation of relevant policies and guidelines by the authorities at a local level for enhancing the socio-economic impacts of sports tourism on host communities. Research, the sustainability of the sports tourism sector and its role in sustainable domestic tourism promotion is largely lacking. Adopting a mixed-method research paradigm consisting of interviews and a survey, this study explores stakeholder perspectives regarding the use of sports as a sustainable means to promoting domestic tourism in Cameroon, the case study. Key findings reveal that there exists an opportunity for sport to be leveraged for the promotion of domestic tourism, provided that the key impediments to this are addressed accordingly. The findings also provide a set of recommendations that are geared at aiding in the management of sport tourism events in particular, at the local and national levels, which in the long-term may serve the national agenda for developing domestic and regional travel and tourism.

Original languageEnglish
Title of host publicationTourism, Hospitality and Event Management
PublisherSpringer Nature
Number of pages16
Publication statusPublished - 2021

Publication series

NameTourism, Hospitality and Event Management
ISSN (Print)2510-4993
ISSN (Electronic)2510-5000


  • Cameroon
  • Destination management
  • Domestic tourism
  • Marketing
  • Socio-economic impacts
  • Sport tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Geography, Planning and Development
  • Management, Monitoring, Policy and Law
  • Economics, Econometrics and Finance (miscellaneous)


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