Management education and creativity

Ziska Fields, Sulaiman Olusegun Atiku

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

9 Citations (Scopus)


The traditional education system is no longer sufficient to educate and prepare the next generation of global leaders. The gap between what management students learn and the skills they need to manage organisations is growing. Creativity is seen as a critical competency for the 21st century manager. The main objective of this chapter is to explore how creativity, as a managerial competency, can be developed through management education to meet the global leadership needs of the 21st century. This will require a paradigm shift; developing curricula and teaching for creativity. Teaching for creativity can be divided into three main steps: planning and preparation; measuring creativity and making amendments; and delivering the lecture. Various insights, principles, tools, steps, and learning strategies were identified to teach creativity. Creativity tests that can be used to measure the creativity levels of management students were also indicated.

Original languageEnglish
Title of host publicationInnovation and Shifting Perspectives in Management Education
PublisherIGI Global
Number of pages25
ISBN (Electronic)9781522510208
ISBN (Print)1522510192, 9781522510192
Publication statusPublished - 4 Oct 2016
Externally publishedYes

ASJC Scopus subject areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting


Dive into the research topics of 'Management education and creativity'. Together they form a unique fingerprint.

Cite this