MALE AND FEMALE JOURNALISTS' PERCEPTIONS OF THEIR POWER TO INFLUENCE NEWS AGENDAS AND PUBLIC DISCOURSES

ABSTRACT: Research shows that there is a perception that gender equity in the South African news media has reached maturation and that the power female journalists hold in the newsroom equals that of their male counterparts. these perceptions might be attributed to the fact that South african news media have reached near gender parity in terms of the workforce. However, the question is whether this translates into women having equal power to influence news agendas and to extend the broader public discourse. Through interviews with journalists from a cross-section of the South african english- and afrikaans-language media, the study shows that despite improved gender equity in the workforce, female journalists do not think they have the same power to alter news agendas as their male counterparts. Furthermore, the study shows that despite women and men often covering similar beats and stories, they emphasise different story angles and also articulate their role in society differently.