Investigating the impact of Digital Transformation on Organizational Strategy Performance

This study examines the impact of digital transformation on organizational strategy performance within a financial service institution. Through the qualitative interviews and thematic analysis, the study aimed to identify the current effects of digital initiatives, determine the role of these initiatives in strategy performance, and offer recommendations for enhancement through a case study analysis. A total of 30 participants were interviewed through purposive sampling. The findings reveal that digital transformation significantly influences employee productivity and efficiency, with a notable shift towards a customer-centric approach. While these changes are promising, challenges such as aligning digital strategies with overall business goals and digitizing customer interactions persist. The research highlights that strategic performance thrives when there is a strong alignment between digital transformation efforts and the company's strategic objectives. Leadership and governance emerge as pivotal elements in driving the digital agenda forward, coupled with the need for continuous learning and adaptability among employees.