Innovative data collection strategies in qualitative research

Anthony J. Onwuegbuzie, Nancy L. Leech, Kathleen M.T. Collins

Research output: Contribution to journalArticlepeer-review

86 Citations (Scopus)


This article provides an innovative meta-framework comprising strategies designed to guide qualitative data collection in the 21st century. We present a meta-framework comprising strategies for collecting data from interviews, focus groups, observations, and documents/material culture. We present a template for collecting nonverbal data during interviews and discuss the concept of debriefing the interviewer. We identify types of data that can be collected in focus groups in addition to the actual statements made by the participants and provide templates for categorizing these data. Also, we outline the role that social networking websites can play in focus group interviews. Further, we provide models for observations that include photographs and videos. Finally, we outline ways of accessing and collating documents/material culture that can be used for document analyses.

Original languageEnglish
Pages (from-to)696-726
Number of pages31
JournalQualitative Report
Issue number3
Publication statusPublished - May 2010
Externally publishedYes


  • Computer-mediated communication
  • Debriefing
  • Documents
  • Focus groups
  • Interviews
  • Material culture
  • Nonverbal data
  • Observations
  • Qualitative data collection
  • Qualitative research

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Education


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