Innovative approach to destination marketing: The smoke-free support hotel concept

Marie Chan Sun, Robin Nunkoo

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter aims at sensitizing hospitality and tourism stakeholders on the need for a paradigm shift from partial smoke-free to comprehensive smoke-free hotels in light of the latest evidence on the dangers of smoking and the harms of tobacco smoke to non-smokers. This chapter will highlight the innovative approach to adopt to become real smoke-free hotels, discuss the means to become smoke-free support hotels and identify the criteria to be fulfilled by destinations wishing to implement the Smoke-Free Support Hotel Concept as an innovative approach to destination marketing.

Original languageEnglish
Title of host publicationThe Routledge Handbook of Destination Marketing
PublisherTaylor and Francis
Number of pages11
ISBN (Electronic)9781351588287
ISBN (Print)9781138118836
Publication statusPublished - 1 Jan 2018
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business,Management and Accounting


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