Innovation Strategies to Counter Client-Led Business Disruption

Anne Marie Van Wyk, Jan Harm C. Pretorius, Leon Pretorius

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The availability of big data, supported by advanced technologies, has given rise to a more informed and empowered global consumer, resulting in extreme pressure on organisations to continuously find new innovative ways to serve these clients. When operating under tough economic conditions companies tend to challenge the timing of innovative initiatives. The truth is that they simply have no choice. Clients now have more information and more choices than ever and an ever-growing list of demands and expectations. Simultaneously, there is increased competition for the same share of wallet. They must rise to the challenge, gear up for the battle and understand that they need to innovate and operate differently to survive. Qualitative research was conducted to assess the impact of client-led business disruption on a diverse and decentralised international logistics solutions organisation. This article will detail the proposed strategies that were derived from the business experience of the authors, to not only counter the threats of the client-led disruption, but also to embrace the opportunities that this will create for the organisation.

Original languageEnglish
Title of host publicationPICMET 2022 - Portland International Conference on Management of Engineering and Technology
Subtitle of host publicationTechnology Management and Leadership in Digital Transformation - Looking Ahead to Post-COVID Era, Proceedings
EditorsDundar F. Kocaoglu, Timothy R. Anderson, Dilek Cetindamar Kozanoglu, Kiyoshi Niwa, Harm-Jan Steenhuis
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781890843410
DOIs
Publication statusPublished - 2022
Event2022 Portland International Conference on Management of Engineering and Technology, PICMET 2022 - Portland, United States
Duration: 7 Aug 202211 Aug 2022

Publication series

NamePICMET 2022 - Portland International Conference on Management of Engineering and Technology: Technology Management and Leadership in Digital Transformation - Looking Ahead to Post-COVID Era, Proceedings

Conference

Conference2022 Portland International Conference on Management of Engineering and Technology, PICMET 2022
Country/TerritoryUnited States
CityPortland
Period7/08/2211/08/22

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management
  • Computer Science Applications
  • Engineering (miscellaneous)

Fingerprint

Dive into the research topics of 'Innovation Strategies to Counter Client-Led Business Disruption'. Together they form a unique fingerprint.

Cite this