TY - GEN
T1 - Implications of Strategic Orientation on Sustainable Performance and Organizational Innovation
T2 - 18th Global Conference on Sustainable Manufacturing, GCSM 2022
AU - Onu, Peter
AU - Pradhan, Anup
AU - Mbohwa, Charles
N1 - Publisher Copyright:
© 2023, The Author(s).
PY - 2023
Y1 - 2023
N2 - The ability of manufacturing small and medium-sized enterprises (SMEs) to adopt sustainability is predicated on several criteria, including purchasing and developing specialized resources. SMEs in emerging economies have great potential, and in terms of intensifying business performance, it is important to focus on strategic orientation. The influence of four strategic orientations on firm performance is examined in this study. The role of learning, entrepreneurial, technological, and environmental orientations within proactive strategic orientations in the manufacturing sector have been investigated. This study uses a survey questionnaire to collect data from four hundred and sixty-five sub-Saharan African manufacturing SMEs. The proactive strategic orientations were advantageous for organizational innovation (OI) and sustainable performance (SP); OI improves SP, and SP catalyzes OI, based on the Pearson correlation coefficient. This research provides information that may be utilized to advance conceptual and practical debates on manufacturing SMEs to be innovative and improve their sustainability performance to contribute to society, the environment, and the economy.
AB - The ability of manufacturing small and medium-sized enterprises (SMEs) to adopt sustainability is predicated on several criteria, including purchasing and developing specialized resources. SMEs in emerging economies have great potential, and in terms of intensifying business performance, it is important to focus on strategic orientation. The influence of four strategic orientations on firm performance is examined in this study. The role of learning, entrepreneurial, technological, and environmental orientations within proactive strategic orientations in the manufacturing sector have been investigated. This study uses a survey questionnaire to collect data from four hundred and sixty-five sub-Saharan African manufacturing SMEs. The proactive strategic orientations were advantageous for organizational innovation (OI) and sustainable performance (SP); OI improves SP, and SP catalyzes OI, based on the Pearson correlation coefficient. This research provides information that may be utilized to advance conceptual and practical debates on manufacturing SMEs to be innovative and improve their sustainability performance to contribute to society, the environment, and the economy.
KW - Manufacturing SMEs
KW - Proactiveness
KW - Strategic orientations
UR - http://www.scopus.com/inward/record.url?scp=85161376777&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-28839-5_103
DO - 10.1007/978-3-031-28839-5_103
M3 - Conference contribution
AN - SCOPUS:85161376777
SN - 9783031288388
T3 - Lecture Notes in Mechanical Engineering
SP - 927
EP - 935
BT - Manufacturing Driving Circular Economy - Proceedings of the 18th Global Conference on Sustainable Manufacturing
A2 - Kohl, Holger
A2 - Seliger, Günther
A2 - Dietrich, Franz
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 5 October 2022 through 7 October 2022
ER -
