Ideological contestation and disciplinary associations: An autoethnographic analysis

An autoethnographic and self-reflexive theorised analysis of aspects of the South African Communication Association reveals that its internal tensions mimicked wider contradictions both during and after apartheid. The historical role played by the association is critically examined in relation to issues of governance and naming, and with regard to its shaping of the South African scholarly community as it negotiated different paradigms, constituencies and historical-political-economic contexts. The analysis is embedded in a critique of neoliberalism and how this condition has impacted the management procedures of the association.