IAMCR and Africa: Harmonizing Discourses of History, Hegemony, and Hope

Bruce Mutsvairo, Ylva Rodny-Gumede, Colin Chasi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter emphasizes the long-standing dominance of Western scholarship in media and communication studies and examines IAMCR’s role in helping to advance and preserve African media and communication scholarship. Arguing that historically informed perspectives continue to “other” Africans in ways that replicate and perpetuate African marginalizations, the authors seek to reimagine IAMCR-Africa relations through an ubuntu-centered approach to building a truly international media and communication association.

Original languageEnglish
Title of host publicationReflections on the International Association for Media and Communication Research
Subtitle of host publicationMany Voices, One Forum
PublisherSpringer International Publishing
Number of pages17
ISBN (Electronic)9783031163838
ISBN (Print)9783031163821
Publication statusPublished - 1 Jan 2023


  • African media
  • Communication research
  • De-colonization
  • Global South
  • Ubuntu

ASJC Scopus subject areas

  • General Social Sciences


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