Abstract
This article presents a textual examination and reception analysis of a HIV/AIDS poster used by the University of KwaZulu-Natal students during 2006–09. It examines how discourses construct self-responsibility for sexual health among female students. Discourse analysis, language and visual strategies are applied to reveal gender stereotypes. The article argues that an alternative discourse of femininity is used centring on female power bordering on active participation through the use of the discursive self ‘I’ in order to promote self-surveillance and individual agency.
| Original language | English |
|---|---|
| Pages (from-to) | 91-111 |
| Number of pages | 21 |
| Journal | Journal of African Media Studies |
| Volume | 9 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2017 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality
Keywords
- Discourse analysis
- Representations
- Responsibility
- Risk
- Self-surveillance
- Sexuality
ASJC Scopus subject areas
- Communication
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