Human factor based conceptual framework for construction business marketing

Jonas Yankah; Clinton Aigbavboa; Wellington Thwala

doi:10.1007/978-3-319-60372-8_27

Human factor based conceptual framework for construction business marketing

Jonas Yankah, Clinton Aigbavboa, Wellington Thwala

Construction Management and Quantity Surveying

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

The absence of human related factors in extant construction marketing frameworks appears to have limited their applicability to construction marketing management. This paper identifies and examines human related factors relevant to construction marketing to shows why they are critical success factors for marketing in construction. This paper seeks to bridge the human factor gaps in extant construction marketing frameworks by merging human related factors which are marketing acceptance and behaviour toward marketing to existing frameworks which are predominantly strategic management factors as a compliment. The paper adopts a descriptive research design which is supplemented with literature review as the method to identify and summarize the factors to show the gaps in existing knowledge on the subject. It was found that the resultant framework is a conglomerate of factors that contribute to existing frameworks to improve upon the gaps inherent in construction marketing. This amalgamated framework is adequate in addressing challenges with existing construction marketing frameworks. Construction marketing researchers will find this framework useful in examining human factor related aspects of construction marketing.

Original language	English
Title of host publication	Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society
Editors	Tibor Barath, Jussi Ilari Kantola, Salman Nazir
Publisher	Springer Verlag
Pages	279-289
Number of pages	11
ISBN (Print)	9783319603711
DOIs	https://doi.org/10.1007/978-3-319-60372-8_27
Publication status	Published - 2018
Event	AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017 - Los Angeles, United States Duration: 17 Jul 2017 → 21 Jul 2017

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	594
ISSN (Print)	2194-5357

Conference

Conference	AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017
Country/Territory	United States
City	Los Angeles
Period	17/07/17 → 21/07/17

Keywords

Construction business
Construction education
Framework
Human factors
Marketing

ASJC Scopus subject areas

Control and Systems Engineering
General Computer Science

Access to Document

10.1007/978-3-319-60372-8_27

Cite this

Yankah, J., Aigbavboa, C., & Thwala, W. (2018). Human factor based conceptual framework for construction business marketing. In T. Barath, J. I. Kantola, & S. Nazir (Eds.), Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society (pp. 279-289). (Advances in Intelligent Systems and Computing; Vol. 594). Springer Verlag. https://doi.org/10.1007/978-3-319-60372-8_27

Yankah, Jonas ; Aigbavboa, Clinton ; Thwala, Wellington. / Human factor based conceptual framework for construction business marketing. Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society. editor / Tibor Barath ; Jussi Ilari Kantola ; Salman Nazir. Springer Verlag, 2018. pp. 279-289 (Advances in Intelligent Systems and Computing).

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abstract = "The absence of human related factors in extant construction marketing frameworks appears to have limited their applicability to construction marketing management. This paper identifies and examines human related factors relevant to construction marketing to shows why they are critical success factors for marketing in construction. This paper seeks to bridge the human factor gaps in extant construction marketing frameworks by merging human related factors which are marketing acceptance and behaviour toward marketing to existing frameworks which are predominantly strategic management factors as a compliment. The paper adopts a descriptive research design which is supplemented with literature review as the method to identify and summarize the factors to show the gaps in existing knowledge on the subject. It was found that the resultant framework is a conglomerate of factors that contribute to existing frameworks to improve upon the gaps inherent in construction marketing. This amalgamated framework is adequate in addressing challenges with existing construction marketing frameworks. Construction marketing researchers will find this framework useful in examining human factor related aspects of construction marketing.",

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author = "Jonas Yankah and Clinton Aigbavboa and Wellington Thwala",

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Yankah, J, Aigbavboa, C & Thwala, W 2018, Human factor based conceptual framework for construction business marketing. in T Barath, JI Kantola & S Nazir (eds), Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society. Advances in Intelligent Systems and Computing, vol. 594, Springer Verlag, pp. 279-289, AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017, Los Angeles, United States, 17/07/17. https://doi.org/10.1007/978-3-319-60372-8_27

Human factor based conceptual framework for construction business marketing. / Yankah, Jonas; Aigbavboa, Clinton; Thwala, Wellington.
Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society. ed. / Tibor Barath; Jussi Ilari Kantola; Salman Nazir. Springer Verlag, 2018. p. 279-289 (Advances in Intelligent Systems and Computing; Vol. 594).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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PY - 2018

Y1 - 2018

N2 - The absence of human related factors in extant construction marketing frameworks appears to have limited their applicability to construction marketing management. This paper identifies and examines human related factors relevant to construction marketing to shows why they are critical success factors for marketing in construction. This paper seeks to bridge the human factor gaps in extant construction marketing frameworks by merging human related factors which are marketing acceptance and behaviour toward marketing to existing frameworks which are predominantly strategic management factors as a compliment. The paper adopts a descriptive research design which is supplemented with literature review as the method to identify and summarize the factors to show the gaps in existing knowledge on the subject. It was found that the resultant framework is a conglomerate of factors that contribute to existing frameworks to improve upon the gaps inherent in construction marketing. This amalgamated framework is adequate in addressing challenges with existing construction marketing frameworks. Construction marketing researchers will find this framework useful in examining human factor related aspects of construction marketing.

AB - The absence of human related factors in extant construction marketing frameworks appears to have limited their applicability to construction marketing management. This paper identifies and examines human related factors relevant to construction marketing to shows why they are critical success factors for marketing in construction. This paper seeks to bridge the human factor gaps in extant construction marketing frameworks by merging human related factors which are marketing acceptance and behaviour toward marketing to existing frameworks which are predominantly strategic management factors as a compliment. The paper adopts a descriptive research design which is supplemented with literature review as the method to identify and summarize the factors to show the gaps in existing knowledge on the subject. It was found that the resultant framework is a conglomerate of factors that contribute to existing frameworks to improve upon the gaps inherent in construction marketing. This amalgamated framework is adequate in addressing challenges with existing construction marketing frameworks. Construction marketing researchers will find this framework useful in examining human factor related aspects of construction marketing.

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Yankah J, Aigbavboa C, Thwala W. Human factor based conceptual framework for construction business marketing. In Barath T, Kantola JI, Nazir S, editors, Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society. Springer Verlag. 2018. p. 279-289. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-60372-8_27

Human factor based conceptual framework for construction business marketing

Abstract

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Keywords

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