Fruits and vegetables consumption: A case study of food culture vis-à-vis health awareness among the students of the University of Johannesburg, South Africa

Fruits and vegetables (FV) are important sources of nutrients and phytochemicals. Consumption of adequate amounts of FV has been indicated to lead to reduction in the risk factors that are associated with chronic diseases. However, whether an individual appreciates the importance of fruits and vegetables and includes them in his diet is dependent upon several factors. These factors are food culture, income level, tradition, location of residence and health awareness amongst others. This study aimed to evaluate the effects of demographics, dietary choices, health awareness and food culture on FV consumption among tertiary institution students. Specifically, students of the University of Johannesburg (UJ), South Africa were selected as study samples. Structured questionnaire containing 30 items was administered via contact and online platforms and the responses obtained were analysed using principal component analysis (PCA). Based on the analysed data, the impact of daily consumption of FV and the awareness of the health benefits of FV among the students were evaluated. It was concluded that most of the students are not aware of the health benefits of FV consumption. This study, would assist the students to begin to consume the right proportion of FV and would assist them to educate their families and ultimately the wider society on the health benefits of FV consumption.