Exploring status consumption in South Africa: A literature review

Nkosivile Welcome Madinga, Eugine Tafadzwa Maziriri, Thobekani Lose

Research output: Contribution to journalReview articlepeer-review

7 Citations (Scopus)


South Africa is one of the most important countries in the status goods market. In addition, it has the biggest share from the status consumption market in Africa and it is amongst fastest growing countries worldwide in status consumption. The growth in status consumption in South Africa is attributed to the growth of the high-income and middle-income groups. As the demand for status increases and status goods become more available, the concept of status has become an important research area for academics and marketers. The aim of this study is to explore the concept of status consumption and provide an overview of status consumption. In this study, the literature has been reviewed for the studies on the same subject to make a compilation.

Original languageEnglish
Pages (from-to)131-136
Number of pages6
JournalInvestment Management and Financial Innovations
Issue number3
Publication statusPublished - 2016
Externally publishedYes


  • South Africa
  • Status consumptions
  • Status symbols

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Economics and Econometrics
  • Economics, Econometrics and Finance (miscellaneous)


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