Explication of challenges with acceptance of marketing functions in the management of construction business enterprise

J. E. Yankah; C. Aigbavboa; W. Thwala

doi:10.1007/978-981-10-6190-5_67

Explication of challenges with acceptance of marketing functions in the management of construction business enterprise

J. E. Yankah, C. Aigbavboa, W. Thwala

Construction Management and Quantity Surveying

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate
Editors	K.W. Chau, Isabelle Y.S. Chan, Weisheng Lu, Chris Webster
Publisher	Springer
Pages	745-758
Number of pages	14
ISBN (Print)	9789811061899
DOIs	https://doi.org/10.1007/978-981-10-6190-5_67
Publication status	Published - 2018
Event	21st International Conference on Advancement of Construction Management and Real Estate, CRIOCM 2016 - Kowloon, Hong Kong Duration: 14 Dec 2016 → 17 Dec 2016

Publication series

Name	Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016
Volume	0

Conference

Conference	21st International Conference on Advancement of Construction Management and Real Estate, CRIOCM 2016
Country/Territory	Hong Kong
City	Kowloon
Period	14/12/16 → 17/12/16

ASJC Scopus subject areas

Urban Studies
Architecture
Business and International Management
Strategy and Management
Building and Construction

Access to Document

10.1007/978-981-10-6190-5_67

Cite this

Yankah, J. E., Aigbavboa, C., & Thwala, W. (2018). Explication of challenges with acceptance of marketing functions in the management of construction business enterprise. In K. W. Chau, I. Y. S. Chan, W. Lu, & C. Webster (Eds.), Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate (pp. 745-758). (Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016; Vol. 0). Springer. https://doi.org/10.1007/978-981-10-6190-5_67

Yankah, J. E. ; Aigbavboa, C. ; Thwala, W. / Explication of challenges with acceptance of marketing functions in the management of construction business enterprise. Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate. editor / K.W. Chau ; Isabelle Y.S. Chan ; Weisheng Lu ; Chris Webster. Springer, 2018. pp. 745-758 (Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016).

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booktitle = "Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate",

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note = "21st International Conference on Advancement of Construction Management and Real Estate, CRIOCM 2016 ; Conference date: 14-12-2016 Through 17-12-2016",

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Yankah, JE, Aigbavboa, C & Thwala, W 2018, Explication of challenges with acceptance of marketing functions in the management of construction business enterprise. in KW Chau, IYS Chan, W Lu & C Webster (eds), Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate. Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016, vol. 0, Springer, pp. 745-758, 21st International Conference on Advancement of Construction Management and Real Estate, CRIOCM 2016, Kowloon, Hong Kong, 14/12/16. https://doi.org/10.1007/978-981-10-6190-5_67

Explication of challenges with acceptance of marketing functions in the management of construction business enterprise. / Yankah, J. E.; Aigbavboa, C.; Thwala, W.
Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate. ed. / K.W. Chau; Isabelle Y.S. Chan; Weisheng Lu; Chris Webster. Springer, 2018. p. 745-758 (Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016; Vol. 0).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Explication of challenges with acceptance of marketing functions in the management of construction business enterprise

AU - Yankah, J. E.

AU - Aigbavboa, C.

AU - Thwala, W.

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DO - 10.1007/978-981-10-6190-5_67

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AN - SCOPUS:85044299319

SN - 9789811061899

T3 - Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016

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BT - Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate

A2 - Chau, K.W.

A2 - Chan, Isabelle Y.S.

A2 - Lu, Weisheng

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PB - Springer

T2 - 21st International Conference on Advancement of Construction Management and Real Estate, CRIOCM 2016

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Yankah JE, Aigbavboa C, Thwala W. Explication of challenges with acceptance of marketing functions in the management of construction business enterprise. In Chau KW, Chan IYS, Lu W, Webster C, editors, Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate. Springer. 2018. p. 745-758. (Proceedings of the 21st International Symposium on Advancement of Construction Management and Real Estate, 2016). doi: 10.1007/978-981-10-6190-5_67

Explication of challenges with acceptance of marketing functions in the management of construction business enterprise

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