ExecutiveUnease About Enterprise Mobile Apps To Remain ompetitive

Hossana Twinomurinzi, Kishore J. Sankar

Research output: Contribution to conferencePaperpeer-review


The competitive environment today requires organisations to be agile and flexible to client changes in order to survive. In this paper, we draw on the literature of dynamic capabilities to explore the extent to which organisations in South Africaconsider enterprise mobile app strategies as a means to consistently reconfigure, renovate and reuse their resources to better explore the environment and exploit opportunities. The study used responses from 39executives and employed Fisher’s exact test. The findings suggest that theexecutives had a cognitive dissonance about the adoption of emergent new technologies, that is, the executives are hesitant to invest in enterprise apps despite knowing such apps could add value. The research recommends the importance of selecting executives who are promotors of new technology opportunities.

Original languageEnglish
Number of pages7
Publication statusPublished - 2016
Externally publishedYes
Event15th Wuhan International Conference on E-Business, WHICEB 2016 - Wuhan, China
Duration: 27 May 201629 May 2016


Conference15th Wuhan International Conference on E-Business, WHICEB 2016


  • Competitive advantage
  • dynamic capabilities
  • mobile applications
  • mobility
  • strategic management

ASJC Scopus subject areas

  • Business and International Management
  • Management Information Systems
  • Management of Technology and Innovation
  • Computer Science Applications


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