ExecutiveUnease About Enterprise Mobile Apps To Remain ompetitive

Hossana Twinomurinzi; Kishore J. Sankar

ExecutiveUnease About Enterprise Mobile Apps To Remain ompetitive

Research output: Contribution to conference › Paper › peer-review

Abstract

The competitive environment today requires organisations to be agile and flexible to client changes in order to survive. In this paper, we draw on the literature of dynamic capabilities to explore the extent to which organisations in South Africaconsider enterprise mobile app strategies as a means to consistently reconfigure, renovate and reuse their resources to better explore the environment and exploit opportunities. The study used responses from 39executives and employed Fisher’s exact test. The findings suggest that theexecutives had a cognitive dissonance about the adoption of emergent new technologies, that is, the executives are hesitant to invest in enterprise apps despite knowing such apps could add value. The research recommends the importance of selecting executives who are promotors of new technology opportunities.

Original language	English
Pages	106-112
Number of pages	7
Publication status	Published - 2016
Externally published	Yes
Event	15th Wuhan International Conference on E-Business, WHICEB 2016 - Wuhan, China Duration: 27 May 2016 → 29 May 2016

Conference

Conference	15th Wuhan International Conference on E-Business, WHICEB 2016
Country/Territory	China
City	Wuhan
Period	27/05/16 → 29/05/16

Keywords

Competitive advantage
dynamic capabilities
mobile applications
mobility
strategic management

ASJC Scopus subject areas

Business and International Management
Management Information Systems
Management of Technology and Innovation
Computer Science Applications

Cite this

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abstract = "The competitive environment today requires organisations to be agile and flexible to client changes in order to survive. In this paper, we draw on the literature of dynamic capabilities to explore the extent to which organisations in South Africaconsider enterprise mobile app strategies as a means to consistently reconfigure, renovate and reuse their resources to better explore the environment and exploit opportunities. The study used responses from 39executives and employed Fisher{\textquoteright}s exact test. The findings suggest that theexecutives had a cognitive dissonance about the adoption of emergent new technologies, that is, the executives are hesitant to invest in enterprise apps despite knowing such apps could add value. The research recommends the importance of selecting executives who are promotors of new technology opportunities.",

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author = "Hossana Twinomurinzi and Sankar, {Kishore J.}",

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AU - Sankar, Kishore J.

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AB - The competitive environment today requires organisations to be agile and flexible to client changes in order to survive. In this paper, we draw on the literature of dynamic capabilities to explore the extent to which organisations in South Africaconsider enterprise mobile app strategies as a means to consistently reconfigure, renovate and reuse their resources to better explore the environment and exploit opportunities. The study used responses from 39executives and employed Fisher’s exact test. The findings suggest that theexecutives had a cognitive dissonance about the adoption of emergent new technologies, that is, the executives are hesitant to invest in enterprise apps despite knowing such apps could add value. The research recommends the importance of selecting executives who are promotors of new technology opportunities.

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KW - dynamic capabilities

KW - mobile applications

KW - mobility

KW - strategic management

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T2 - 15th Wuhan International Conference on E-Business, WHICEB 2016

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ER -

ExecutiveUnease About Enterprise Mobile Apps To Remain ompetitive

Abstract

Conference

Keywords

ASJC Scopus subject areas

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