Examining Diffusion and Sustainability of E-Learning Strategies through Weblog Data

The study focuses on ‘horizontal’ and ‘vertical’ adoption of e-learning strategies at The Chinese University of Hong Kong as revealed through computer log records in the centrally supported learning management systems. Horizontal diffusion refers to whether e-learning has spread to influence the practice of more teachers and students. In vertical diffusion, the authors examined whether or not teachers tend to adopt more varied online learning activities in successive years. The overall findings are that, while adoption of simple strategies is increasing, there is little evidence of horizontal and vertical diffusion of more complex strategies. Indeed, the use of some of the more complex strategies, which may relate to greater potential learning benefits, decreased. Results have led to discussions about new focuses and strategies for our institutional eLearning Service.