Entrepreneurship and Competitive Strategy: An Integrative Approach

The two fields of strategic management and entrepreneurship have been viewed as inseparable twins and the relationship has been coined strategic entrepreneurship by a number of scholars. Though the integrative studies of the two areas continue, there seems to be a dearth in the study of the two areas at business (competitive) strategy level. This is a conceptual article which aims to show how business strategy can be integrated with entrepreneurship to enhance firm competitiveness. Whether one argues that strategy subsumes entrepreneurship or that entrepreneurship subsumes strategy, an apparent intersection exists. The integrated strategy is termed entrepreneurial competitive strategy and the article presents a framework for this integration. As with any other literature based model, this model can still be improved and needs to be tested for practical application.