Entrepreneurial core motivation as a success factor for rural entrepreneurship in western India

Dhanashree Katekhaye, Natanya Meyer, Robert Magda

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)


Entrepreneurship development is increasingly being considered a potential contributor to economic growth and development as it opens various possibilities for rural people specifically regarding the creation of employment opportunities and the promotion of local markets and skills. India is categorised predominantly as an agricultural country with nearly 73 percent of the total Indian population living in rural areas. Consequently, agricultural entrepreneurial associated activities could be considered one of the main sources of rural income. This study attempts to investigate whether any significant differences exist between various owner demographic and business information groups specifically considering their entrepreneurial core motivation decisions. This research employed small medium entrepreneurship activities using 297 randomly selected registered entrepreneurs from the Vidarbha region. A simple random sampling technique was used for primary data collection. Data collected were analysed using descriptive statistics, MANOVA and ANOVA. Findings showed that in the case of rural entrepreneurs’ core motivations, significant differences were observed amongst the difference education and income groups. This implies that a rural entrepreneur’s level of income and education will have an influence on his or her core entrepreneurial motivation.

Original languageEnglish
Pages (from-to)218-230
Number of pages13
JournalPolish Journal of Management Studies
Issue number2
Publication statusPublished - Jun 2019
Externally publishedYes


  • Core motivation
  • Demographics
  • Entrepreneurial management
  • India
  • Rural

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Organizational Behavior and Human Resource Management


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