Abstract
Reverse Logistics (RL) is an innovation able to bring about immense benefits for organisations in a wide range of industries through enhancing the performance of supply chain procedures. Yet, evidence demonstrates that RL has remained unexploited mainly due to the lack of knowledge about its benefits, enablers, and major aspects of its adoption and implementation. In this context, promoting the adoption and diffusion of RL into the supply chain of organisations has been recommended frequently. This chapter provides a response to such need by (1) explaining the phenomenon and dispelling the confusions surrounding the RL concept, (2) clarifying the major drivers and barriers of RL and highlighting the role it can play in enhancing the performance of conventional supply chains; in addition, (3) the chapter intends to demystify the major aspects associated with implementing RL in organisations. The chapter also aims at familiarising potential readers with the major references available in the field.
| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Effective Marketing in Contemporary Globalism |
| Publisher | IGI Global |
| Pages | 156-171 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781466662230 |
| ISBN (Print) | 9781466662216 |
| DOIs | |
| Publication status | Published - 30 Jun 2014 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
ASJC Scopus subject areas
- Economics, Econometrics and Finance (all)
- General Business,Management and Accounting
- General Social Sciences
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