Effect of customer cooperative behavior on reverse logistics outsourcing performance in the construction industry – A partial least squares structural equation modeling approach

Purpose: This study aims to investigate the effect of Australian construction firms' cooperative behavior on reverse logistics outsourcing performance (RLOP). Design/methodology/approach: To achieve the aim, a questionnaire survey was conducted to collect data from construction firms in Australia. Following this, the study used Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze 173 responses for testing seven hypotheses that are related to the positive effects of cooperative behavior on RLOP. Findings: The results indicate that three dimensions of customer cooperative behavior (cooperation, commitment and planning) positively influence RLOP in different ways. Cooperation only directly affects RLOP while planning only has an indirect influence on RLOP. Commitment affects RLOP both directly and indirectly. Originality/value: This is the first study examining empirically antecedents of RLOP in the construction industry. Additionally, it reveals the mediating role of cooperation. Cooperation fully mediates the relationship between planning and RLOP, and partially mediates the relationship between commitment and RLOP.