Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender

Rejoice Jealous Tobias-Mamina, Eugine Tafadzwa Maziriri, Elizabeth Kempen

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender'. Together they form a unique fingerprint.

Social Sciences

Keyphrases

Economics, Econometrics and Finance

Psychology