Design + Sustainability = Fashion: Sustainable design praxis in fashion

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1 Citation (Scopus)

Abstract

The purpose of this paper is to explore two concepts, namely design and sustainability and then to discuss the impact these have on fashion. Design, for the purpose of this argument, is regarded as a distinct body of knowledge or discipline with its own theories, practices and areas of research. In this sense, design is responsive to cultural, environmental, socio-economic and technological imperatives. Sustainability is derived from the concept 'to sustain', meaning that it is durable, socially valid and environmentally and economically viable. Fashion, on the other hand, is driven by desire and its objective is to constantly move ahead with new ideas and styles and, therefore, revolves around change. In a consumption-based culture of fast-moving fashion, evolving new trends and creating market-satisfying products, the following question needs to be asked: Is it is even meaningful to start a conversation about sustainable fashion design? Kate Fletcher (2008 xii), in her book "Sustainable Fashion & Textiles - Design Journeys," addresses this issue by asserting: "The challenge of sustainability - that is, of integrating human well-being and natural integrity - is such that we can't go on as before. Business as usual or, more to the point, fashion as usual, is not an option. So what should we do instead?" This paper is an attempt to tackle these issues and questions.

Original languageEnglish
Pages (from-to)41-47
Number of pages7
JournalInternational Journal of Designed Objects
Volume6
Issue number3
DOIs
Publication statusPublished - 2012

Keywords

  • Design
  • Fashion
  • Fashion design praxis
  • Sustainability

ASJC Scopus subject areas

  • Architecture
  • Visual Arts and Performing Arts

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