Abstract
The needs of the people are no longer homogenous but are constantly changing at a rapid rate. These changes must be met with a high level of customisation. Customisation is enhanced with advancements in flexible technology. This paper will focus on small to medium enterprises (SME's) and seeks to establish how the principles of mass customisation and investment in technology are related to the capability of a company to produce customised products. Using three cases in furniture industry, the research evaluated the extent to which technology advancement has been employed in the furniture industry SME sector, its requirement and the effect on customisation. It was established that Advanced Technological and customisation strategies play an important role in achieving customer satisfaction. Technology use can have a dramatic effect on the productivity of a company in a competitive environment.
| Original language | English |
|---|---|
| Pages (from-to) | 727-732 |
| Number of pages | 6 |
| Journal | Proceedings of the International Conference on Industrial Engineering and Operations Management |
| Volume | 2018 |
| Issue number | NOV |
| Publication status | Published - 2018 |
| Event | Proceedings of the International Conference on Industrial Engineering and Operations Management Pretoria, IEOM 2018 - Duration: 29 Oct 2018 → 1 Nov 2018 |
Keywords
- Advanced technology
- Customisation
- Furniture
- Small to medium enterprises
ASJC Scopus subject areas
- Strategy and Management
- Management Science and Operations Research
- Control and Systems Engineering
- Industrial and Manufacturing Engineering