Customer engagement in tourism and hospitality research

Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro

doi:10.4337/9781802203943.00010

Customer engagement in tourism and hospitality research

Raouf Ahmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek, Sandra Maria Correia Loureiro

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in this area, dynamic CE remains in flux, requiring further investigation. In this chapter, we discuss CE's key theoretical foundation/underpinnings, perspectives, operationalization(s)/measurement, antecedents, consequences, mediators, moderators, approaches and methods, thus offering a foundation upon which the remainder of this book is built.

Original language	English
Title of host publication	Handbook of Customer Engagement in Tourism Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	1-24
Number of pages	24
ISBN (Electronic)	9781802203943
ISBN (Print)	9781802203936
DOIs	https://doi.org/10.4337/9781802203943.00010
Publication status	Published - 17 Oct 2023
Externally published	Yes

Keywords

Antecedents and consequences
Customer engagement
Measurements and operationalizations of CE
Mediators and moderators
Methodological CE-based developments
Theoretical foundation

ASJC Scopus subject areas

General Business,Management and Accounting
General Social Sciences

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10.4337/9781802203943.00010

Cite this

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AB - Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in this area, dynamic CE remains in flux, requiring further investigation. In this chapter, we discuss CE's key theoretical foundation/underpinnings, perspectives, operationalization(s)/measurement, antecedents, consequences, mediators, moderators, approaches and methods, thus offering a foundation upon which the remainder of this book is built.

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Customer engagement in tourism and hospitality research

Abstract

Keywords

ASJC Scopus subject areas

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