Cultural Icons

Keyan G. Tomaselli, David Scott

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The Eiffel Tower-this symbol of industrial development and the French Republic is now associated with a romantic vacation in Paris. Nelson Mandela-the hero of the struggle against apartheid was featured in a British Airways magazine article called “The Power of Brand Mandela.” This book explores these and other contemporary cultural icons that, over time, have been endowed with a complex and powerful layering of meanings. The authors analyze the way in which such icons, whether objects or persons, living or mythical, are constructed and disseminated. They also critically investigate the implications, in semiotic and cultural terms, of the accretion of meaning and popular recognition attached to them, their moral and aesthetic ambiguity, and their enduring appeal to a fascinated public. This slim and provocative volume is ideal for courses in and related to cultural studies.

Original languageEnglish
Title of host publicationTravel, Space, Architecture
PublisherTaylor and Francis
Number of pages167
ISBN (Electronic)9781315431000
ISBN (Print)9781315431017
Publication statusPublished - 1 Jan 2018
Externally publishedYes

ASJC Scopus subject areas

  • General Social Sciences


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