Contextual Relationship Among 3 C’s and Innovative Green Procurement Practices Using ISM and Its Validation Using MICMAC Analysis

This paper argues for the use of Interpretive Structural Modeling in building a theory of innovative green procurement practices. Earlier researchers have conducted vast studies related to the hard dimensions of green procurement practices. However, there is a dearth of studies focusing particularly on the soft dimensions of green procurement practices. To address the gap in existing literature, this study first systematically reviews the green procurement literature. Secondly, these dimensions were refined through expert interviews from the manufacturing sector. Thirdly, it illustrates the use of ISM method to find the contextual relationship of elements. The ISM model was finally validated using MICMAC analysis. The current study is unique from two perspectives. Firstly, Resource dependence theory was used as a theoretical lens to study the links between elements. Secondly, it integrated innovation and green procurement practices for the purpose of investigation. The findings show strong associations between 3C’s (Collaboration, Coordination, and Cooperation) and innovative green procurement practices. The paper concludes with managerial implications and directions for future research.