Concept Mapping Method

This chapter introduces group concept mapping and illustrates the merit of this methodology for global public health research. Group concept mapping is a mixed-methods participatory research approach that integrates qualitative conceptual data and rigorous multivariate statistical analysis, transforming abstract conceptual data into visual representations or “maps.” The participatory nature of group concept mapping as well as its fully integrated mixed-methodology makes it a particularly useful methodology for public health research. Group concept mapping is a collaborative group process that seeks to build consensus between disparate perspectives within a group. It provides researchers with actionable, participant-determined research outcomes. Group concept mapping has been applied in social research across a range of disciplines, including public health, yet remains underutilized by health researchers. This chapter offers a guide for conducting the methodology, detailing the six key steps in group concept mapping: planning, generation, structuring, analysis, interpretation, and utilization. To illustrate group concept mapping in action, the chapter presents a case study using this methodology to examine the sexual and reproductive health decision-making of migrant and refugee youth in Australia. This case study provides evidence of the utility of group concept mapping for examining the complex social issues of public health research.