Channels as a determinant in circular economy business model for construction organisations

Purpose – Channel is a fundamental construct in the circular economy business model (CEBM) canvas. Hence, this study aims to uncover the channels in CEBMs for construction organisations, enabling construction firms to effectively communicate and deliver circular value propositions to different client segments. Design/methodology/approach – This study adopted an exploratory sequential mixed-methods approach. First, qualitative data were collected until saturation was achieved and analysed. Thereafter, the findings guided a subsequent quantitative phase. A well-structured questionnaire was used to collect data, and the data was analysed using descriptive statistics, Kruskal–Wallis and confirmatory factor analysis. Findings – The qualitative findings reveal 13 channels of CEBM for construction organisations. However, the findings from the quantitative study confirmed the significant influence of five channels: electronic learning, video conferences, newsletters, web advertisements and directories/listings. In addition, the results show that all estimated model parameters met the required fit indexes. Practical implications – The findings offer a structured approach for construction organisations to communicate and deliver circular value propositions to different client segments, enhancing circularity in construction practices. Originality/value – To the best of the authors’ knowledge, this study is the first to examine the channel construct in the CEBM for construction organisations using the exploratory sequential mixed-methods approach. Hence, its findings help reduce the existing knowledge gap in this area.