Challenges and Growth Trajectory of the Hospitality Industry in South Africa (1994-2020)

This article provides a reflection on the challenges and growth trajectory of the hospitality industry in South Africa during the period 1994 – 2020. The overview specifically focused on the challenges and growth in the hospitality sectors such as tourism, food and beverage and hotel industries. The review also captured general trends and perennial challenges that plagued the hospitality industry as a key sector in South Africa during the period under review. Analysis of documented evidence revealed that research studies published during the period under review on the performance of the hospitality industry in South Africa put considerable emphasis on skills and job satisfaction within the industry. Low wages, skilled personnel and working hours still pose a serious threat within the industry. Furthermore, governmental efforts which were essentially aimed at the fundamental transformation of the hospitality industry in South Africa appear to be yielding desired results.