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Keyphrases
Older Adults
100%
Brand Management
100%
Customer Management
100%
Brand Equity
100%
Brand Relationships
100%
Management Mindset
100%
Consumer Brand Equity
54%
Consumer-brand Relationship
36%
Brand Loyalty
27%
Brand Love
27%
Perceived Quality
18%
Customer Value
18%
Global Brands
18%
Brand Satisfaction
18%
Design Methodology
9%
Africa
9%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
9%
Predictive Power
9%
Consumer Products
9%
Non-probability Samples
9%
Quality Value
9%
Measurement Scale
9%
Monetary Value
9%
Strong Impact
9%
Consumption Values
9%
Consumer Brands
9%
African Markets
9%
Behavior Management
9%
Brand Awareness
9%
Symbolic Value
9%
Young Consumers
9%
Brand Image
9%
Quality Brands
9%
Product Management
9%
Management Literature
9%
Smartphone Brands
9%
Smartphone Industry
9%
Perceived Monetary Value
9%
Consumer Behavior
9%
Market Segments
9%
Measurement Validation
9%
Perceived Functional Value
9%
Social Sciences
Brand Management
100%
Young Adults
100%
Customer Management
100%
Brand Equity
83%
Customer
66%
Brand Loyalty
33%
Structural Equation Modeling
16%
Research Design
16%
Perceived Image
16%
Brand Image
16%
Africa
16%
Product Management
16%
Design Methodology
16%
Brand Awareness
16%
Probability Theory
16%
Functional Value
16%