Boko Haram Terrorism and Counter-Terrorism: The Soft Power Context

Given terrorists’ use of violence in pursuit of their objectives and violent counter-terrorism measures, terrorism is not often associated with soft power. Nevertheless, terrorist organisations subscribe to ideologies that are appealing to certain individuals and/or segments within their immediate environment and beyond. Similarly, counter-terrorism initiatives that embrace the utility of soft power might be more successful than those that rely on the use of naked force. While the soft power of terrorist organisations has received scant attention, there has been modest scholarly inquiry into a soft power approach to counter-terrorism. However, no comprehensive research has been conducted on the place of soft power in Boko Haram’s activities and the Nigerian government’s efforts to end their campaign. This article offers a new perspective to the burgeoning literature on Boko Haram terrorism by examining whether or not it possesses elements of soft power that are appealing to certain Nigerians. It also examines if the Nigerian government has adopted a soft power approach in its counter-terrorism efforts. The article concludes that effectively tackling the sect will require a smart power strategy.