Audience Response in Film Education

Anton Basson, Keyan Tomaselli, Gerda Dullaart

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

3 Citations (Scopus)


In this chapter we discuss a contemporary private initiative, so as to illustrate industry-oriented and audience-oriented film education. The South African School of Motion Picture Medium and Live Performance, trading as AFDA, was established in 1994, the first year of democracy in South Africa. We focus on how AFDA places entertainment value at the center of its curriculum, and how this value is theorized, applied, and achieved, within the context of South Africa’s film industry and history.

Original languageEnglish
Title of host publicationGlobal Cinema
Number of pages14
Publication statusPublished - 2013

Publication series

NameGlobal Cinema
ISSN (Print)2634-5951
ISSN (Electronic)2634-596X


  • Audience Response
  • Craft Skill
  • Feature Film
  • Film Festival
  • Film Industry

ASJC Scopus subject areas

  • Visual Arts and Performing Arts
  • Arts and Humanities (miscellaneous)


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