Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

Daniel K. Maduku, Mercy Mpinganjira, Nripendra P. Rana, Philile Thusi, Aobakwe Ledikwe, Njabulo Happy boy Mkhize

Research output: Contribution to journalArticlepeer-review

37 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety'. Together they form a unique fingerprint.

Keyphrases