Artificial intelligence's potential to improve operational efficiency and customer experience in the hospitality and tourism sectors

Mahathi Avula, C. Kishor Kumar Reddy, Thandiwe Sithole

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This study examines the incorporation of artificial intelligence (AI) technologies in the sectors of tourism and hospitality with the goal of understanding how they influence customer satisfaction and operational effectiveness. To lay the groundwork for a thorough examination of AI-driven developments, the introduction provides an overview of AI technologies and their possible uses in the hospital and tourist industries. The sections that follow focus on particular fields in which artificial intelligence is significantly advancing. Stakeholders in the hospitals and tourist industries may fully utilize AI to produce experiences that are unmatched and have a good social impact by committing to ethical AI deployment, collaborating with partners, and making strategic investments. Achieving remarkable experiences, encouraging sustainability, and propelling industrial expansion are all possible with AI if stakeholders in the hospital and tourist sectors embrace its ethical use, collaborate, and make calculated investments.

Original languageEnglish
Title of host publicationImpact of AI and Tech-Driven Solutions in Hospitality and Tourism
PublisherIGI Global
Pages351-382
Number of pages32
ISBN (Electronic)9798369367575
ISBN (Print)9798369367551
DOIs
Publication statusPublished - 14 Aug 2024

ASJC Scopus subject areas

  • General Computer Science
  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

Fingerprint

Dive into the research topics of 'Artificial intelligence's potential to improve operational efficiency and customer experience in the hospitality and tourism sectors'. Together they form a unique fingerprint.

Cite this