Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?

Daniel K. Maduku

Research output: Contribution to journal › Article › peer-review

15 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Antecedents of mobile marketing adoption by SMEs:Does industry variance matter?'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Keyphrases

Computer Science