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An investigation of customer attitude towards online stores
Mercy Mpinganjira
Marketing Management
Research output
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Contribution to journal
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Article
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peer-review
16
Citations (Scopus)
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Computer Science
Information and Communication Technologies
100%
Behavioral Intention
100%
Navigation Aid
100%
Online Customer
100%
Security Feature
100%
Positive Attitude
100%
Keyphrases
Online Store
100%
Purchase Attitude
40%
Post-purchase
40%
Intention to Repurchase
20%
Online Retailing
20%
Social Sciences
South Africa
100%
Information and Communication Technologies
100%