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An investigation of customer attitude towards online stores
Mercy Mpinganjira
Marketing Management
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Article
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peer-review
16
Citations (Scopus)
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Keyphrases
Customer Attitude
100%
Online Store
100%
Purchase Attitude
40%
Post-purchase
40%
South Africa
20%
Africa
20%
Structured Questionnaire
20%
Gauteng
20%
Positive Attitude
20%
Information Communication Technology
20%
Behavioral Intention
20%
Customer Community
20%
Customer Perception
20%
Security Features
20%
Navigation Aid
20%
Online Customers
20%
Intention to Repurchase
20%
Online Retailing
20%
Retailing
20%
Social Sciences
South Africa
100%
Economic and Social Development
100%
Information and Communication Technologies
100%
Africa
100%