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An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

  • Surajit Bag
  • , Shivam Gupta
  • , Ajay Kumar
  • , Uthayasankar Sivarajah
  • North South University
  • NEOMA Business School
  • Emlyon Business School
  • University of Bradford

Research output: Contribution to journalArticlepeer-review

373 Citations (Scopus)

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