An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
- Surajit Bag
- , Shivam Gupta
- , Ajay Kumar
- , Uthayasankar Sivarajah
- North South University
- NEOMA Business School
- Emlyon Business School
- University of Bradford
Research output: Contribution to journal › Article › peer-review
373
Citations
(Scopus)