An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa

Kamantha Govender, Tinashe Chuchu, Eugine Tafadzwa Maziriri, Maria Nascimento Cunha

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


The impact that local residents play in the promotion and marketing of a destination, whether directly or indirectly, cannot be ignored. This is particularly associated with the destinations' image. The concept of destination image has, therefore, attracted a significant amount of attention from scholars. This then leads to the purpose of this study to investigate perceptions of local tourists towards Cape Town as a travel and holiday destination. The destination under investigation was Cape Town, one of South Africa's largest tourist cities. The nature of this research was quantitative and adopted the survey method. A total of 270 willing respondents, selected through convenience sampling, participated in the study. A key finding established by the study was that destination image had significantly more influence on local tourists' attitudes in comparison to its influence on their willingness to visit a destination. Based on the findings, implications were brought forward and possible suggestions for further research on the topic under investigation.

Original languageEnglish
Pages (from-to)1-21
Number of pages21
Journale-Review of Tourism Research
Issue number1
Publication statusPublished - 18 Nov 2020
Externally publishedYes


  • Destination
  • image
  • revisit intention
  • visitor attitudes

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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