An analysis of branded merchandise consumption behavior in cafés and theme parks: insights from the Korean market context
- Jiyoung Lee
- , Sung In Kim
- , Heesup Han
- , Haywantee Ramkissoon
- , Jongsik Yu
- Sejong University
- Hong Kong Polytechnic University
- University of Adelaide
- British Academy of Management
- University of Johannesburg
- Taylor's University Malaysia
- Cheongju University
Research output: Contribution to journal › Article › peer-review