Air access liberalization, marketing promotion and tourism development

Boopen Seetanah; Raja Vinesh Sannassee; Viraiyan Teeroovengadum; Robin Nunkoo

doi:10.1002/jtr.2242

Air access liberalization, marketing promotion and tourism development

Boopen Seetanah, Raja Vinesh Sannassee, Viraiyan Teeroovengadum, Robin Nunkoo

School of Tourism and Hospitality

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

Abstract

This paper in the first place attempts to assess the impact of air access liberalization on tourism development for Mauritius and secondly goes on to analyse the dual impact of the interplay between air access liberalization and marketing promotion efforts as well. Using dynamic time series analysis, namely an Autoregressive Distributed Lag (ARDL) framework over the period 1970 to 2015, the results reveal that air access liberalization is an important element for tourism development. The findings also interestingly point to the positive and significant impact of the interplay between air access liberalization and marketing promotion efforts in attracting tourist.

Original language	English
Pages (from-to)	76-86
Number of pages	11
Journal	International Journal of Tourism Research
Volume	21
Issue number	1
DOIs	https://doi.org/10.1002/jtr.2242
Publication status	Published - 1 Jan 2019

Keywords

air transport liberalization
autoregressive distributed lag model
tourism marketing promotion

ASJC Scopus subject areas

Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management
Nature and Landscape Conservation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1002/jtr.2242

Cite this

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title = "Air access liberalization, marketing promotion and tourism development",

abstract = "This paper in the first place attempts to assess the impact of air access liberalization on tourism development for Mauritius and secondly goes on to analyse the dual impact of the interplay between air access liberalization and marketing promotion efforts as well. Using dynamic time series analysis, namely an Autoregressive Distributed Lag (ARDL) framework over the period 1970 to 2015, the results reveal that air access liberalization is an important element for tourism development. The findings also interestingly point to the positive and significant impact of the interplay between air access liberalization and marketing promotion efforts in attracting tourist.",

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AU - Seetanah, Boopen

AU - Sannassee, Raja Vinesh

AU - Teeroovengadum, Viraiyan

AU - Nunkoo, Robin

PY - 2019/1/1

Y1 - 2019/1/1

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AB - This paper in the first place attempts to assess the impact of air access liberalization on tourism development for Mauritius and secondly goes on to analyse the dual impact of the interplay between air access liberalization and marketing promotion efforts as well. Using dynamic time series analysis, namely an Autoregressive Distributed Lag (ARDL) framework over the period 1970 to 2015, the results reveal that air access liberalization is an important element for tourism development. The findings also interestingly point to the positive and significant impact of the interplay between air access liberalization and marketing promotion efforts in attracting tourist.

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Air access liberalization, marketing promotion and tourism development

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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