A Social Work—Ubuntu Perspective of Continuous Improvement and Innovation During the COVID-19 Era in South Africa and the Lessons on Tourism

This study explores the challenges and innovative responses to the COVID-19 pandemic in South Africa from a social work—Ubuntu perspective. It sheds light on the vulnerabilities exposed within various sectors, with a partic-ular focus on healthcare, and underscores the need for sustainable innovation in the face of crises. The study highlights the principles of Ubuntu, emphasising intercon-nectedness, empathy, and collective well-being, as a contextual model for guiding continuous improvement and innovation. Lessons learned from South Africa’s expe-riences offer valuable insights for the tourism industry, emphasising the importance of preparedness, collaboration, inclusivity, sustainability, and cultural identity. As the world navigates an era of uncertainty, these lessons provide a roadmap for a more resilient and equitable future.