@inproceedings{9ea2e9c8420e4868a0faa4351c5c9682,
title = "A make-buy decision framework for new product introduction: An automotive manufacturing perspective",
abstract = "The make-buy decision is a scenario whereby an organization will determine whether to outsource or internally produce a given product. Traditionally automotive manufacturers tend to use experience and internal organizational discussions as opposed to a scientific framework to make a final decision when confronted by a make or buy scenario. Through the research conducted the main influencing factors on the make-buy decision were identified, along with each factor respective sub-criteria. The literature review further found the Analytical hierarchy process method (AHP) was the optimal decision-making technique to use in development of the make-buy decision framework. The investigation culminated in a proposed make-buy decision making framework for use during the new product introduction (NPI) process, within the automotive manufacturing environment. This framework provides a structured approach to the make-buy decision making scenario.",
keywords = "Decision making, Make-buy, New product introduction",
author = "Avilan Reddy and Nazeer Joseph and Annlize L.marnewick",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE.; 2021 IEEE Technology and Engineering Management Conference - Europe, TEMSCON-EUR 2021 ; Conference date: 17-05-2021 Through 20-05-2021",
year = "2021",
month = may,
day = "17",
doi = "10.1109/TEMSCON-EUR52034.2021.9488624",
language = "English",
series = "2021 IEEE Technology and Engineering Management Conference - Europe, TEMSCON-EUR 2021",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "2021 IEEE Technology and Engineering Management Conference - Europe, TEMSCON-EUR 2021",
address = "United States",
}