TY - JOUR
T1 - A framework for digital transformation and business model innovation
AU - van Tonder, Chanté
AU - Schachtebeck, Chris
AU - Nieuwenhuizen, Cecile
AU - Bossink, Bart
N1 - Publisher Copyright:
© 2020, University of Split - Faculty of Economics. All rights reserved.
PY - 2020
Y1 - 2020
N2 - With the advent of the Fourth Industrial Revolution, businesses are adapting to the use of digitalisation which requires the digital transformation of their existing business models. However, there is limited empirical research on this pheno-menon. The purpose of this study is twofold: (i) to develop a framework for businesses to digitally transform their business models and (ii) to exa-mine literature in order to identify and analy-se the constructs underlying the three concepts of Digitalisation, Digital Transformation and Business Model Innovation. The study is qualitative in nature and is based on a narrative review. Relevant articles were identified by using international bibliographic databases and scrutinised using thematic analysis. The findings reveal that the first two constructs require digital capabilities and a digital strategy. The third construct requires digital transformation in the realm of customer-centricity, resources, processes and profit. A set of propositions was formulated and the commonaliti-es were mapped. Based upon this map, a conceptual framework was developed. The findings will assist in the development of future instruments that can guide businesses to digitally transform existing business model elements. This study aims to fill the gap on how business model innovation should be pursued through digital transformation by developing a conceptual framework.
AB - With the advent of the Fourth Industrial Revolution, businesses are adapting to the use of digitalisation which requires the digital transformation of their existing business models. However, there is limited empirical research on this pheno-menon. The purpose of this study is twofold: (i) to develop a framework for businesses to digitally transform their business models and (ii) to exa-mine literature in order to identify and analy-se the constructs underlying the three concepts of Digitalisation, Digital Transformation and Business Model Innovation. The study is qualitative in nature and is based on a narrative review. Relevant articles were identified by using international bibliographic databases and scrutinised using thematic analysis. The findings reveal that the first two constructs require digital capabilities and a digital strategy. The third construct requires digital transformation in the realm of customer-centricity, resources, processes and profit. A set of propositions was formulated and the commonaliti-es were mapped. Based upon this map, a conceptual framework was developed. The findings will assist in the development of future instruments that can guide businesses to digitally transform existing business model elements. This study aims to fill the gap on how business model innovation should be pursued through digital transformation by developing a conceptual framework.
KW - Business model innovation
KW - Digital transfor-mation
KW - Digitalisation
UR - http://www.scopus.com/inward/record.url?scp=85100746476&partnerID=8YFLogxK
U2 - 10.30924/mjcmi.25.2.6
DO - 10.30924/mjcmi.25.2.6
M3 - Article
AN - SCOPUS:85100746476
SN - 1331-0194
VL - 25
SP - 111
EP - 132
JO - Management
JF - Management
IS - 2
ER -