A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation

Phethokuhle Madlala
, Abigail Chivandi
, Eugine Tafadzwa Maziriri

University of the Witwatersrand
University of Johannesburg

Research output: Contribution to journal › Article › peer-review

1 results
- Title
- Date(ascending)

University of the Witwatersrand Researchers Report on Findings in Marketing (A Consumer's Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand's Reputation)
Maziriri, E.
26/12/22
1 item of Media coverage
Press/Media