A comparative study of minority entrepreneurship: entrepreneurial intention between LGBT versus traditional markets

André L. Cavalcanti, João J.M. Ferreira, Pedro Mota Veiga, Marina Dabic, Natanya Meyer

Research output: Contribution to journalArticlepeer-review


Purpose: This study aims to analyze the entrepreneurial intention (EI) manifested by potential entrepreneurs for LGBT (lesbian, gay, bisexual, and transgender) and traditional markets, thereby tracing a comparative EI for both markets. The intention is to understand the vision of potential future entrepreneurs related to markets focused on the LGBT public (i.e. if entrepreneurs perceive this market as an option for future business). Design/methodology/approach: Using a quantitative research design, data were collected from a sample of 157 students in Brazil and analyzed by applying structural equation modeling. Findings: This study primarily identified a difference between EI when comparing the focus on LGBT and traditional markets. Results show that the impact of personal attitude is significantly higher on EI for general markets (all markets) than for markets focused on LGBT audiences. Furthermore, the impact on entrepreneurship for traditional markets is generally significantly lower than for the LGBT market. Originality/value: The study explored the EI for LGBT markets, which has not been studied extensively. It aims to gain a better understanding of various aspects that may influence the decision-making and perceptions of potential future entrepreneurs. Furthermore, the study compares traditional and LGBT audiences, providing valuable insights for potential future entrepreneurs in both scenarios. This comparison is a unique contribution to the literature and contributes to important analyses and debates.

Original languageEnglish
Pages (from-to)181-204
Number of pages24
JournalInternational Journal of Entrepreneurial Behaviour and Research
Issue number11
Publication statusPublished - 2024


  • Diversity
  • Entrepreneurial intention
  • LGBT
  • LGBT market

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)


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