TY - JOUR
T1 - A comparative study of minority entrepreneurship
T2 - entrepreneurial intention between LGBT versus traditional markets
AU - Cavalcanti, André L.
AU - Ferreira, João J.M.
AU - Mota Veiga, Pedro
AU - Dabic, Marina
AU - Meyer, Natanya
N1 - Publisher Copyright:
© 2024, André L. Cavalcanti, João J. M. Ferreira, Pedro Mota Veiga, Marina Dabic and Natanya Meyer.
PY - 2024
Y1 - 2024
N2 - Purpose: This study aims to analyze the entrepreneurial intention (EI) manifested by potential entrepreneurs for LGBT (lesbian, gay, bisexual, and transgender) and traditional markets, thereby tracing a comparative EI for both markets. The intention is to understand the vision of potential future entrepreneurs related to markets focused on the LGBT public (i.e. if entrepreneurs perceive this market as an option for future business). Design/methodology/approach: Using a quantitative research design, data were collected from a sample of 157 students in Brazil and analyzed by applying structural equation modeling. Findings: This study primarily identified a difference between EI when comparing the focus on LGBT and traditional markets. Results show that the impact of personal attitude is significantly higher on EI for general markets (all markets) than for markets focused on LGBT audiences. Furthermore, the impact on entrepreneurship for traditional markets is generally significantly lower than for the LGBT market. Originality/value: The study explored the EI for LGBT markets, which has not been studied extensively. It aims to gain a better understanding of various aspects that may influence the decision-making and perceptions of potential future entrepreneurs. Furthermore, the study compares traditional and LGBT audiences, providing valuable insights for potential future entrepreneurs in both scenarios. This comparison is a unique contribution to the literature and contributes to important analyses and debates.
AB - Purpose: This study aims to analyze the entrepreneurial intention (EI) manifested by potential entrepreneurs for LGBT (lesbian, gay, bisexual, and transgender) and traditional markets, thereby tracing a comparative EI for both markets. The intention is to understand the vision of potential future entrepreneurs related to markets focused on the LGBT public (i.e. if entrepreneurs perceive this market as an option for future business). Design/methodology/approach: Using a quantitative research design, data were collected from a sample of 157 students in Brazil and analyzed by applying structural equation modeling. Findings: This study primarily identified a difference between EI when comparing the focus on LGBT and traditional markets. Results show that the impact of personal attitude is significantly higher on EI for general markets (all markets) than for markets focused on LGBT audiences. Furthermore, the impact on entrepreneurship for traditional markets is generally significantly lower than for the LGBT market. Originality/value: The study explored the EI for LGBT markets, which has not been studied extensively. It aims to gain a better understanding of various aspects that may influence the decision-making and perceptions of potential future entrepreneurs. Furthermore, the study compares traditional and LGBT audiences, providing valuable insights for potential future entrepreneurs in both scenarios. This comparison is a unique contribution to the literature and contributes to important analyses and debates.
KW - Diversity
KW - Entrepreneurial intention
KW - LGBT
KW - LGBT market
UR - http://www.scopus.com/inward/record.url?scp=85195688320&partnerID=8YFLogxK
U2 - 10.1108/IJEBR-08-2023-0869
DO - 10.1108/IJEBR-08-2023-0869
M3 - Article
AN - SCOPUS:85195688320
SN - 1355-2554
VL - 30
SP - 181
EP - 204
JO - International Journal of Entrepreneurial Behaviour and Research
JF - International Journal of Entrepreneurial Behaviour and Research
IS - 11
ER -