Personal profile
Research Interests
Marketing Management and Services Marketing.
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Dive into the research topics where Thabang Mofokeng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 6 Article
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Mechanisms of building customer loyalty: Mediation of customer satisfaction with online retailing in South Africa
Mofokeng, T. E., Dec 2025, In: Telematics and Informatics Reports. 20Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Relation between ethical sales behaviour and switching costs: a mediation of trust in medical schemes
Mofokeng, T. E., Oct 2025, In: International Journal of Pharmaceutical and Healthcare Marketing. 19, 3, p. 687-749 63 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Antecedents of trust and customer loyalty in online shopping: The moderating effects of online shopping experience and e-shopping spending
Mofokeng, T. E., May 2023, In: Heliyon. 9, 5, e16182.Research output: Contribution to journal › Article › peer-review
Open Access39 Citations (Scopus) -
An empirical study stepping towards ethnographic research for e-commerce websites: A perspective of user-centred design
Mofokeng, T. E., 2022, In: African Journal of Science, Technology, Innovation and Development. 14, 5, p. 1337-1355 19 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience
Mofokeng, T. E., 2021, In: Cogent Business and Management. 8, 1, 1968206.Research output: Contribution to journal › Article › peer-review
Open Access132 Citations (Scopus)